Google and the NBA collaborated with Media.Monks & Jam3 to craft an innovative sports entertainment venture: a multiplayer 3D universe seamlessly integrated into the official NBA app.
Pixel Arena empowers fans to customize their avatars using futuristic streetwear, revisit iconic NBA highlights, and engage in battle royale mini-games against fellow enthusiasts, all while vying for the chance to secure exclusive merchandise.
My role was to lead the asset pipeline, basically I had to sit down with 3d artists and define together the appropriate characteristics for the asset that would work well visually and technically; more specifically I was involved in the following areas:









